About Us

Godfreys has been Australia and New Zealand’s leading vacuum and cleaning experts for over 90 years.

In 1931, at a time when vacuums were typically sold by door-to-door salesmen, founder Godfrey Cohen bought 30 vacuum cleaners from the newspaper auction columns for $50 (the equivalent of about $2,300 today) and convinced his father to give him window space in the family’s furniture shop. This was the birth of Godfreys as a new way to sell vacuums to the public.

After teaming up with his business partner John Johnston over a handshake, he opened the first Godfreys store in Melbourne’s historic Prahran Market and began growing the business throughout Australia.

90 years later, that initial $50 investment has transformed into over 180 stores across Australia and New Zealand, making it the largest vacuum retailer in the world and allowing us to reach over three million happy customers.

As well as a wide range of vacuum cleaners from the world’s leading brands, Godfreys offers a variety of other cleaning solutions including steam mops, carpet shampooers and hard floor cleaners. The brand continues to lead the market through continuous innovation and good old-fashioned hard work.

We take our job as cleaning experts seriously, providing our customers with great brands, innovative and market leading products, professional advice and extensive services in order to meet their unique cleaning needs. From offering a diverse range of cleaning solutions to providing comprehensive after-purchase support, everything we do is aimed at making your life easier (and cleaner).

Customer experience is our number one priority, which is why we’re currently undertaking an exciting refurbishment program in many of our stores, creating more dynamic, customer-friendly environments to improve the in-store experience for everyone who walks through our doors. Looking forward, we will continue to listen to our customers, innovate and improve to ensure we not only meet our customers’ evolving needs, but also exceed their expectations in every way possible.

History

Godfrey Cohen founded the Godfrey group in 1931 during the Depression, back in the days when vacuum cleaners were only sold door-to-door. After dropping out of school at the age of 14, Godfrey sold sewing machines from home. He spotted traded-in vacuum cleaners up for sale in the auction columns and, always on the lookout for new opportunities; he invested two months pay and purchased 30 vacuum cleaners.

Godfrey managed to convince his father to provide him with some window space in the family’s furniture shop. A young Hoover employee saw the vacuum cleaners in the window, and agreed to sell trade-in models to Godfrey - and the business began to grow.

It wasn’t long after that Godfrey opened his first store in the Prahran Market in Melbourne, and then continued to revolutionise the vacuum cleaner business in Australia. He met his business partner, John Johnston, through a finance company and the two became partners over a handshake.

The business grew from strength to strength over the years, and through a business partnership that lasted over 70 years the Godfreys brand became synonymous with vacuum cleaners. Godfrey Cohen passed away in 2004 and his partner, John Johnston, aged 100, passed away in 2018 after an amazing business career. Today, the legacy of both gentlemen continue following the acquisition of Godfreys in mid-2018 by the Johnston family.

Today

From an original investment of $50, the Godfreys Group has grown to almost 200 stores across Australia and New Zealand, making it the largest vacuum cleaner retailer in the world.

Godfreys have sold millions of vacuum cleaners and continue to lead the market through continuous innovation and good old-fashioned hard work.

Mission

As a cleaning specialist, Godfreys is in business to provide customers with the best advice, products, and services to meet their cleaning needs. 

Godfreys is a market-focused organisation where understanding and servicing customer needs is paramount.  The Group’s commitment to its customers is reflected in both the expertise of its employees and the breadth of its products.