Frequently Asked Questions for Godfreys Investors

Q: Who is Godfreys?

A: Godfreys Group Limited (ASX:GFY) is an ASX-listed retailer and one of Australia’s most iconic retail companies. Established more than 80 years ago, Godfreys is one of the largest specialty retailers of commercial floorcare and associated cleaning products in the Australian and New Zealand market. Godfreys employs 456 permanent, full-time equivalent company staff, with its head office and company-operated distribution centre located in Victoria.


Q: How many stores does the company have and where are they located?

A: Godfreys has a network of over 200 stores Australia-wide, around 60% company owned and 40% franchised. The stores are predominately located in shopping centres and retail shopping strips as well as stand-alone superstores. The stores are either standard size and design or dedicated superstores which have a larger product offering. The company also distributes its products through wholesale channels and an online platform.


Q: Which products and services does the company sell?

A: Godfreys is an integrated business that designs and develops vacuum cleaners, floorcare and other cleaning products, including steam cleaners, robotic vacuum cleaners and their associated accessories. The company also co-ordinates the manufacture, service and repair of these products, as well as developing and advertising brands and selling to both wholesale and retail markets. Godfreys has an extensive range of company-owned brands (including Sauber, Wertheim and Pullman), an exclusively licensed brand (Hoover) and third party brands (such as Bissell, Miele and Electrolux) in its product portfolio.


Q: Who are Godfreys’ key people?

A: Godfreys’ Chairman is Rod Walker. The company’s Managing Director and Executive Director is John Hardy, and the senior management team is comprised of Andrew Ford who is the Chief Financial Officer, Chief Operating Officer is David Beams, General Manager Marketing is David Campbell, General Manager Retail is Michael Owen and the General Manager Merchandise is Stephen Bennetts. 


Q: When did Godfreys become an ASX-listed company?

A: Godfreys listed on the ASX on 25 November, 2014.


Q: Where can I find more information about the company and its retail offering, as well as more general FAQs?

A: For more information about Godfreys, please see the appropriate section on our website.